Hoogwegt Group B.V. presents new CFO

Herco Boer will lead the financial organization of Hoogwegt, world's largest family trading company in dairy ingredients. In addition to the finance, treasury and tax disciplines, he will be responsible for IT. As a member of the management team Herco will be fully committed to help roll out the strategic plans, boost the growth and digitization of Hoogwegt. 

Renewed acquaintance with dairy
Over the past 13 years, Herco Boer has been CFO and board member at Coop Supermarkten. During that period, the food retailer grew into a respectable market player with a turnover of €1.7 billion. Herco also gained a lot of experience with all aspects of M&A, with the ratification of the merger between Coop and PLUS as the most recent achievement. Before starting at Coop, Herco fulfilled various financial roles. He worked at Schuitema (C1000), the international mobility specialist and family business Pon and the cooperative dairy company FrieslandFoods (now: FrieslandCampina). Hence, the world of dairy is familiar to him.

Herco Boer: “I am proud to be part of this entrepreneurial and solid family-owned business. A lot is happening in the food sector at this time; the world is struggling with complex issues such as malnutrition, overnutrition and sustainability. The dairy supply chain faces enormous challenges as well. But above all I see a lot of opportunities for Hoogwegt's growth. I am very much looking forward to start in this position. I aim to add my vision and value to the amazing Hoogwegt team.”

Next step
Sander Hulsebos, CEO of Hoogwegt, is delighted to welcome Herco to the company. “Our organization is developing strongly and has set a new strategic course. Herco has a proven track record as CFO and practical experience in our market. He brings a great deal of financial expertise and extensive operational and strategic experience to our company and the management team.”

Herco Boer will start in his new position on 1 April, after completion of the year-end closing at Coop.